The Best Kept Secret(s) of Revenue Management Just Got Really Hard to Hide!

The best kept secrets in business are often the ones you actually want your employees to be able to read like an open book. This might sound like a paradox, but consider the effort and resources companies expend each year in trying to drive transparent decision making so employees get the information they need when they need it. Unfortunately this ususally ends up in data mart on top of data model, questions on top of queries and a whole lot of confusion. So, if raw data rarely leads to insight and even less generates the kind of information that decision makers can act on, what can you do differently?

At Model N we think we have the answer. With the launch of Revenue Management Intelligence and acquisition of LeapFrogRx, Model N is putting proven technical ability to bring together data sources of almost any provenance with deep industry-specific analytic experience answering the questions you need answered whether you are on the market access side of the picture, in the middle of making brand or sales decisions or pulling the operational back office levers of contracting, rebating and reporting.

Questions like - What drivers can we change now that have the most effect on my brand’s revenue performance at national and regional levels? What success is the competition having against our products at a local level and why? Why are products missing revenue forecasts in some regions and not others, and what can be done to change it now? What are the predictable returns on using free goods as an incentive strategy versus dynamic discount off list or step discounts?

Sure, you can have an army of consultants come in and spend a quarter combing through your data cabinets, but imagine an alternative - being able to log in to your browser and have the power to answer these questions in real time using completely visual pictures to help you understand not just is going on, but what you must address? Imagine the ability to drill down with 1, 2 or at the most 3 mouse clicks into elegant charts that over time will link up like a chinese accordion to everything from market access KPis or full competitive data, Trx or Nrx or other transactional detail on the managed markets, cross-border sales, inventory and channel information and pricing and rebating data giving each user exactly the information he or she needs in exactly the right context sometimes before they know its needed.

 For me, Revenue Management Intelligence is the most exciting thing that has happened to Life Sciences since Revenue Management went prime time and I'm looking forward to sharing and hearing more at Rainmaker 2012. You cannot miss being there. Visit http://www.modeln.com/index.php?l=en&p=rainmaker_2012 to learn more about some amazing new sessions on the Revenue Management Intelligence track and visit our website in the next day to hear about what the analyst community is saying about Model N and Revenue Management Intelligence (http://www.modeln.com/index.php?l=en&p=rev_man_int)